How to Build Relationships That Convert With Customer-Centric Funnels
A shift from product-centricity to customer centricity is essential for any business looking to improve its revenue. But it isn’t always easy to make this change. For some businesses, becoming customer centric requires a complete overhaul of their processes, which can be daunting. This article, written by Parin Mody from StratMg, outlines the key steps in making this change for your business to maximize sales conversions.
Traditional sales funnels start off wide, acquiring as many leads as possible through marketing campaigns and other broad-reaching tactics. After a certain point, however, the funnel gets slimmer as many of these leads ultimately decide not to buy your products or services. This results in wasted time and resources, and leaves the few customers who do convert as a small slice of the total sales pie. For this reason, companies that want to boost sales need to focus on maximizing existing customer retention and expanding their base of loyal customers.
This can be achieved through a variety of means, but is most effectively accomplished through an in-depth understanding of each customer’s individual needs and behavior. To do this, marketers need to create content that is tailored to each stage of the customer journey.
This type of content can be anything from informative blog posts and ebooks to product-centric videos or even live webinars. By creating a comprehensive library of content that is tailored to each stage of the buyer journey, you can help each customer move through the sales funnel at their own pace and become more likely to convert.
In addition to tailoring the content you produce to each stage of the sales funnel, you should also consider how your company delivers that content. For example, some people prefer to consume information through written blog posts while others prefer video. Both of these approaches are effective at different stages of the sales funnel, but only if you provide your audience with the type of content they prefer.
The final step in creating a customer-centric sales funnel is to align your teams around the data you have on your consumers. To do this, you will need to invest in a CRM software platform that helps your teams connect with each other and share data about the experiences of your customers. This will allow each member of your team to contribute insights that can be used to create a more streamlined and successful sales funnel for your brand.
The benefits of converting to a customer-centric model are clear. After all, it is much more cost-effective to retain existing customers than it is to find new ones. It’s a fact that every company should remember, and one that they should take the steps needed to implement in their business.
Learn how To build sales funnels
Subscribe To My Email List And Get Updates On Building Effective Sales Funnels That Generate Leads & Sales In Your Business.
My Recent Posts
All-in-One Sales Automation Platform
Check out my recent post on all-in-one sales and marketing tools and what I think of it.
Sales Funnels
Check out my recent post on sales funnels and what I think about them. Are they still worth it?
The Same "about me" text you wrote on your about me page; you want to write it here or write an excerpt of it here. Just make sure it makes sense, and looks complete if you're going to write an excerpt. So delete this text and add yours on every article page.
Brad Hunter
©Copyright 2024 BH Email Marketing
120 Copperfield Cres
Ontario, Canada N7M 5X6